SMALL BUSINESS WEBSITE DESIGN
A small business website gets asked to do an unreasonable amount of work. It introduces the company, explains the services, answers questions, establishes credibility, shows the work, gets found in search, screens potential customers and gives them somewhere useful to go next.
Usually without a marketing department, an IT staff or somebody whose full-time job is worrying about the website.
A small business site isn’t just a brochure sitting on the internet. On any given Tuesday it may be doing all of these things before lunch.
“Who are these people, and am I in the right place?”
Turning what you do every day into something a new customer understands quickly.
Yes, you’re real. Yes, you’re good at this. Here is the evidence.
Helping the right customer decide that talking to you makes sense.
Hours, location, service areas, phone numbers, forms, directions and routine questions.
Showing the work instead of merely insisting that the work is excellent.
Giving Google enough useful context to understand what you do and where you do it
Call. Book. Buy. Visit. Request a quote. Whatever should happen next should not require detective work.
Most people are not settling in with a cup of coffee to study your website.
They have a problem, a recommendation, a search result or your name scribbled on something.
Then the clock starts…
Please allow up to 24 hours for a response – and if you need something on the weekend… I don’t know, man. We REALLY like having weekends and may not respond until Monday.
