The Other 90%

I am, by admission, a little hard-hearted. Generally, I don’t see much outside my world and my client list. But, I was doing some research on Wolfgang Weingart, and I ran across this site – and it got me to thinking…

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Check out “Design for the Other 90%.” Food for thought.

“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises

The vast majority of what I do is done for the high-brows of the world – and that’s kind of sad. Why should the rich be the only ones who live with objects and products with thought and soul? Why must the poor be saddled with the purely utilitarian?

I don’t know. I’m not sure where I was going with this – but I know that we all deserve a little design in our lives. Something nice to look at. It doesn’t help all that much, but every little bit helps, right?

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