An excellent video from PBS (Off Book, more specifically) concerning Web Design.
Me likey education.
We’ve been added to a fairly exclusive fraternity: Affiliated Woo Workers. What does that mean? Why should you care?
Well, see – WooThemes are great WordPress themes and a site frameworks that make really powerful, really flexible and (with our design chops) really beautiful websites.
Being named an Affiliated Woo Worker means we have a high level of understanding of these themes – and all their ins and outs. We know how to design around the framework and to take full advantage of the WooThemes features and products. Want an ecommerce site? Well – WooCommerce is a really great system – and we have a lot of experience building highly functional stores using WooThemes, WooCommerce and WordPress. Want a simple business site? WooThemes has that covered, too.
So – you should care because that means that we can build a beautiful, functional and downright kick-ass website for you – using WooThemes. But, really – even beyond that, we have a great deal of experience with WordPress, and we know how to get your project done right – regardless of the theme.
Want to learn more? Ready to get started? Well…
*Note: Not all our websites are designed and built using WooThemes and WordPress, but most of them are. We do plain HTML sites, Magento sites and everything in between. Let’s discuss…
Will I be putting some art into the show? Will I shave and wear a tie? I guess you’ll just have to show up and find out.
Do it, Asheville. It’s worth it.
MAN! That is one sweet design…
The economy, by almost all measures, is in the crapper. Money is tight for consumers; as a result, money is tight for businesses. When money is tight, folks have a tendency to make more “informed” decisions when it comes spendin’ time. How do you get the consumer to spend that money on your service/business/cause/idea? You have to stand out from the crowd. You have to add more value. You have to position yourself as the expert. You have to make them salivate a little. How do you do that?
It’s a scary word to some. It’s a curse word to others. But – it’s 100% necessary, and it becomes even more necessary when folks have less to spend. The catch here is that when people (consumers) have less to spend, businesses have less to spend – and a lot of businesses panic, spending less on marketing and advertising. What they should be doing is precisely the opposite. The wise business ramps up their marketing investment when the economy is going down, because (effective*) marketing is going to get you in front of people and out ahead of the competition.
Marketing is almost always a wise investment – but only if it’s done right.*
See, if you spend a boatload of money (the money that, according the economy, you don’t have) on a direct mail piece and you hit the wrong audience, you fail. If you hit the right audience with the wrong message, you fail. Shoot out a sub-par design, you fail.
But, really – mostly – if you don’t invest in marketing, YOU FAIL.
Notice I didn’t say invest money. Marketing doesn’t have to cost an arm and a leg to be effective. It does require an investment. Some time, maybe. Some comfort, probably. Some thought, absolutely. I’ll get more into specifics in some follow-up posts I have planned, but what I’m saying here is that you have to market, and you have to plan for some investment.
And the investment you make needs to be planned – and planned well – or it’s going to just be an expense with no hope of real return.
If you invest a lot of time in Facebook marketing but you don’t have a plan, you can waste a lot of time. If you don’t plan your next advertisement, you can wind up with really expensive birdcage liner – again, with no real return. If you go out somewhere and make an ass of yourself in a guerilla marketing campaign, you wind up with egg on your face and no new customers to help you wash it off – unless you plan it right.
So – what do you do? Build a strong, cohesive and coherent marketing PLAN. You don’t go hunting and just fire, indiscriminately, into the trees in hopes of bagging a squirrel. You walk around, see the environment, track the beast and plan your attack. Otherwise, you wind up popping off a lot of shells, making a giant ruckus and most likely go home hungry.
Don’t go ’round hungry. Get wise. Make a plan. Do some hunting. Ready. Aim. Fire.
*this is where we mention that we do marketing in asheville. we enjoy it, and we’re pretty damned good at it, if we do say so ourselves…
Well, I threatened to bring back some of the Tshirt designs that were sold locally and through Etsy. Now, don’t get me wrong – I don’t have a problem with Etsy, but I am a control freak.
So, I opened up The Store of The Crassest of Commercialism.*
It’s only got a few of the “classics,” meaning the ones that I sold lots of and have had folks beg and plead for me to bring back – but I’ll be adding a lot more, including some one-of-a-kind models with swirled inks and weird crap.
Yes. I like to make money. All this coffee isn’t free, you know.
*For what it’s worth – it’s a WordPress ecommerce site. I do that kind o’ crap, too.
Well, after letting our Portfolio Section languish for quite a while, we finally took some time and put the coffee down long enough to add some new stuff, get rid of some stuff and rearrange some other stuff. It was a lot of stuff.
The Artsy Fartsy section has been updated extensively. A lot of new stuff, better shots of the old stuff. That one has been neglected for a long time – but it’s starting to round into shape. Soon, there will be a “In the Sketchbook” section that will give you a little bit of an insight into the absurdity of a 40-something Mad Magazine fiend with a Moleskine and an ink pen. It’s, uh – fascinating…
Logos, Ads, Magazines and Brochures, Packaging and Posters all got some serious additions – especially the logos. We also pulled “Apparel” out of one of the categories and gave it a home of it’s own – the brand new “Tshirts” section. At some point this week, we’re also going to be offering some of our more popular designs for sale through our online store. Stay tuned for that. Details and what-not to follow.
We’ve still got some work to do – as there are some sections that still need an update, and a lot of images that need to be updated and standardized – but, heck – showing off how awesome our work is can be a whole lot of work. Funny how that is.
*we collected votes amongst the 4 children. 2 of them voted for Independent Studios. The other 2 voted for My Little Pony. I held the deciding vote, and I bribed myself with coffee. It was still close.
Marketing in Asheville is a strange thing, because Asheville is a strange place. It’s incredibly conservative in some ways, flamingly liberal in others. It’s touristy, but we have industry and sectors that are completely local-focused. You have hippies and beatniks and back-woods folk and punks and artists and migrant farmers and button-down suit & tie guys. Usually within 3 feet of each other.
Since Asheville is so diverse in so many ways, marketing – and especially marketing direction – here can be difficult to really pinpoint. “General broadcasting” is not nearly accurate enough for the Asheville market. Because you have so many disparate ages, beliefs, backgrounds and lifestyles, sending out a poorly planned and executed “blanket” email or postcard or newspaper ad can seriously water down your message, and cost a lot of money for not a lot of results.
So – what do you do? Do you focus on one group? Do you try to hit everyone with a “universal” message? Do you play on the differences? Well, sort of all of the above.
When you get ready to market to Asheville (you ARE planning on marketing, right?*) you need to do a couple of things:
- Define yourself from Asheville’s point of view – not the other way around.
- Define your audience and what they really want – not what you think they want or want them to want.
- Define your marketing project and your goals for that project – brand recognition, sales, contacts, leads – whatever.
- Define how much of Asheville you need to reach to be successful – not so much in your business, but more in your marketing
Once you have these things laid out, you can then start building a compelling, accurate and functional marketing plan. When it comes to marketing, design (as much as I hate to admit this) is secondary to planning and coming up with a compelling concept that works with your audience and actually addresses your goals. Just as important as the concept, though, is the overall marketing scheme – the research and knowing and understanding your market. Without that understanding, you’re really missing the point – and you’re going to pay a helluva lot more to market improperly.
Now comes the sales part: We’re Asheville. We’ve been Asheville our whole lives. We’ve seen things come and go here – and we understand what makes Asheville, Asheville. We can help you with the definitions (above) and we can help you find, reach and affect your market. We can make you look fabulous in Asheville (and other places.) Since we are so soaked through and through with Ashevilleness, we know what we’re doing here. We know the questions. We know the market. We know the marketing.