I get these calls 4-5 times every damned day. “This is your Google Local Specialist, and we noticed that you haven’t claimed your Google listing,” or “We’ve discovered some problems with your website, and your Google listing is in danger.”
Really? Odd that I’ve not noticed, and that our site is still doing pretty damned well in searches. I mean, considering the sky has fallen and our site has apparently been disappeared from Google, we still do all right! Weird! All this time I’ve spent configuring our site and clients’ sites, all the research and due diligence – and I STILL GOT IT WRONG? DAMN!!
I’m sure we’re not the only ones who get these calls – as there are (according to the last guy that tried to sell me this garbage) at least 15 companies out there with autodialers and lists of business phone numbers. Have you gotten them? If you have, we’re sorry. If you haven’t – you will. They exist to worry you into spending money on useless products and services.
Largely, it’s scare tactics. Most folks who aren’t in the SEO Industry™ are going to get a little worried if they get a call like this. There are some folks that will roll over and wet themselves with worry and then throw enormous amounts of coin at “the problem.”
Not everyone is super search engine savvy, and the idea that your site is either missing from Google altogether, or has some sort of problem that’s keeping it from being found can be terrifying. You HAVE to be on Google, and you HAVE to have good positioning – but it’s not always as simple (or as hard) as some of these predatory companies would have you believe.
There’s an awful lot to consider when it comes to search engine rankings – but throwing a bunch of money and worry at it isn’t always the answer. A lot of times, it’s a LOT simpler than folks think it is – and, as such, a lot cheaper and less troubling. There’s absolutely no need to freak out and give these jack holes a lot of money – especially if you don’t have any real idea of how your site is positioned.
If you get the call – we have a few words of advice:
- HANG UP. Anything those folks can do for you can be done by yourself – or with a little help from honest, knowledgeable (local) designer. If you DO talk to them, only talk to them long enough to demand that you be taken off their list.
- DON’T PANIC. If you have a problem, a couple of days isn’t going to kill you. There are gaps between crawls, and you can fix most (if not all) your SEO problems pretty quickly.
- ASK A NON-BIASED HUMAN. Call us. We want to help. We can give you a FREE (seriously – 100% no obligation) Search Engine Optimization Audit.
We’ll pull an audit of your site for your main keyword. Don’t know what your main keywords are or should be? We can help you figure that out, too. We’ll include stuff like backlinks, social signals, keywords, titles, descriptions – all sorts of stuff that’ll show you the REAL health of your site.
Then, you can walk away and at least have an idea of what needs to be done to achieve the ranks you need and want. Or, we can help you fix your site and boost your rankings. Either way, we’ll have gotten to meet each other, and you’ll have a little more ammunition when the bastards call you.
DAMMIT! They’re calling again!
To get your FREE SEO AUDIT – fill this out:
Please know that this is not a solicitation – we genuinely want to help. We at least want to give folks some info that can ease the panic or get the ship headed in the right direction.
Also, please know that we make absolutely no guarantees – the audit will have a lot of great info, and it’s free – but we can’t guarantee that it’ll help you out. If you read it , understand it (it’s easy) and take action – you’ll be well-informed and have an idea of why your site isn’t doing as well as you’d like. Otherwise, it’ll be a big fat PDF that you can ignore. Entirely up to you.