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McCensorship?

McCensorship

I’ve decided that beginning tomorrow, May 1, I am embarking on a campaign of petty annoyance. I will tweet, daily, one complaint about any of the number of consumer products in which I am routinely disappointed. Big places, little places – anyone who gets (or has gotten) my goat will be fair game. I’ll keep track of it all, respond when I’m responded to and make a general nuisance of myself.

Why? Why not. I’m good at complaining, and there are limitless things to complain about. I’ll try to make it entertaining, but my main goal is to waste the time and resources of the crappy places that I complain about. It’s nothing personal (except when it is,) and I hope to have a little fun and propagate my ill will upon the Twitterverse.

I decided that I would start with McDonald’s – and I started this morning. I posted about how the McGriddle sucks. I was nice. I compared it to an Adam Sandler flick – interesting at first, but ultimately tasteless and lame. Nothing bad, no curse words, nothing “attacking.” I went back to check on it, and my tweet was gone.

So – I posted the same thing, more or less. And – 3 minutes later, the second tweet was gone as well.

Why was this removed? Why was I censored? For my opinion? If so – Twitter has some explaining to do. They allows misogynistic, hateful and ignorant stuff all over the place, but – complain about a crappy sandwich, and you get pulled?

I see a few scenarios:

  1. McDonalds is powerful, and they have a direct line to Twitter. If this is the case, I think there should be disclosure. Who got my post pulled and what was their rationale?
  2. Twitter is specifically pulling posts for complaining about McDoo. Why? I can make all the racist comments I want, but if I talk critically about a multi-billion dollar pusher of crap food, tweet gets killed. Hypocritical much?
  3. My account was hacked and ONLY those posts were deleted. Probably Russians.

Personally, I think it’s #1, all day long. And if so, that’s wrong. Plain and simple – wrong.

Game on, Twitter. Game on, McDoo. In the words of the late great Rusty Shackleford, “I am your worst nightmare! I have a three-line phone and plenty of time to kill!”

I’ll be complaining about every menu item. At least once per day, and I will keep track of what gets deleted and what stays. I will contact and pester Twitter until I get an answer as to why my posts were pulled. I will waste more of their time than I waste of my own.

I feel like I owe it to humanity to use my God-given gift of irritation to better the planet for all of us. Follow the idiocy on Twitter.

Oh – and the McGriddle sucks.

Image from Shutterstock. Not endorsed or affiliated with McDonalds or their crappy food. Also, for the record, I worked at McDonalds for a summer when I was in college, so I’m an expert.

WordPress 3.9 “Jimmy Smith” and WooThemes – Updates…

WordPress, our web development platform of choice, has been updated to 3.9. There are some great features – drag-and-drop images, in-editor image scaling and more real what-you-see-is-what-you-get editing for everything. It’s a good, solid update that will make the whole experience a little easier and more intuitive. Check out the video.

 

UPDATEIn order to update your site, log in to your dashboard and find the “WordPress 3.9 is available! Please update now.” banner at the top left. Click on “Please update now.” and then hit the “Update Now” button on the following screen. Wait a second or three, and – DONE

NOW – When you update to WordPress 3.9, and you’re using WooThemes, something kind of breaks. You’re used to having the little WooThemes Shortcode button in your editor, but after 3.9, it might disappear. OH NO!

But, the fix is pretty easy. Navigate to your dashboard, hover over the name of the theme (in this case, Canvas,) and click on “Update Framework.” Make sure you’re using the latest Woo framework – as of this post, 5.5.6. Now, you’ll have a slightly nicer-looking Woo Shortcode button.

Follow the 3 steps shown:

WordPress 3.9 and WooThemes

The only issue is that it doesn’t appear that the WooCommerce shortcode button isn’t appearing in the editor. So – if you’re running WooCommerce, it’s a good idea to wait until there’s a fix or workaround in place. We’ll keep a running update list here in this post, so be sure to check back in.

If you’d like us to update your site and make sure it’s all running like a champ – give us a shout. We’ll get you updated and enjoying that cup of coffee in no time…

Spring Has Sprung & We’re Spring-Loaded

chick

Spring in Asheville is a wonderful time – everything is budding and going green, gardens are being tilled up, the days are bright and warmer, the nights are crisp and we’re all pleased to virtually no end. We’ve welcomed ten feathered beings into our family, many new clients into the fold, and we’re going full steam ahead on some exciting and varied projects. Of course, all this great action has caused us to neglect our blogging duties – but, heck, new starts abound…

We’ve also got some pretty big news on the Woo Themes front. We can’t let it out of the bag at the moment – but let’s just say that  your favorite WordPress and Woo Theme developers are being recognized for general awesomeness. We’ve known it, you’ve known it – but now it’s becoming official. We can neither confirm nor deny that it’s US – but we can say that it’s someone very close to us. Stay tuned for an announcement.

We’re also working hard on a great WordPress knowledge hub. Videos, customization tutorials, links, reviews and resources. We’ll be offering access to the whole kit & kaboodle to our clients first – but it’ll be free and it’ll be something you want to bookmark. Or, you might want to tattoo it on your forehead. Up to you.

So – in the words of the inimitable David Yow, “I feel carbonated. I feel spring-loaded.” Yep. There’s a lot going on, and we’re excited. Only pop music can save us now!

Designing Mastery: Awesome Designs

Hey guys! Haven’t been on in a while. I’ve been on my break. But I’m back, so hopefully I’ll be on now. 🙂

Anyway, here are some awesome designs of awesomeness that say “Oh my God, I’m so awesome you’ll puke rainbows!”

 

abstract_0005Raaaaiiiiinnnnnboooooowwwwwwsssss.......!RainbowPOOOOWWWWWAAAAAHHHHHHH!!!!OhMahGadRainbows

 

 

So yeah. Ya like? I’m still on the Photocopied Santa case, just in case you’re wondering.

More coming soon!

-SJP

Marketing? Why Not? (and squirrels.)

Funny-Squirrel-Picture-2-300x192The economy, by almost all measures, is in the crapper. Money is tight for consumers; as a result, money is tight for businesses. When money is tight, folks have a tendency to make more “informed” decisions when it comes spendin’ time. How do you get the consumer to spend that money on your service/business/cause/idea? You have to stand out from the crowd. You have to add more value. You have to position yourself as the expert. You have to make them salivate a little. How do you do that?

Marketing.

It’s a scary word to some. It’s a curse word to others. But – it’s 100% necessary, and it becomes even more necessary when folks have less to spend. The catch here is that when people (consumers) have less to spend, businesses have less to spend – and a lot of businesses panic, spending less on marketing and advertising. What they should be doing is precisely the opposite. The wise business ramps up their marketing investment when the economy is going down, because (effective*) marketing is going to get you in front of people and out ahead of the competition.

Marketing is almost always a wise investment – but only if it’s done right.*

See, if you spend a boatload of money (the money that, according the economy, you don’t have) on a direct mail piece and you hit the wrong audience, you fail. If you hit the right audience with the wrong message, you fail. Shoot out a sub-par design, you fail.

But, really – mostly – if you don’t invest in marketing, YOU FAIL.

Notice I didn’t say invest money. Marketing doesn’t have to cost an arm and a leg to be effective. It does require an investment. Some time, maybe. Some comfort, probably. Some thought, absolutely. I’ll get more into specifics in some follow-up posts I have planned, but what I’m saying here is that you have to market, and you have to plan for some investment.

And the investment you make needs to be planned – and planned well – or it’s going to just be an expense with no hope of real  return.

If you invest a lot of time in Facebook marketing but you don’t have a plan, you can waste a lot of time. If you don’t plan your next advertisement, you can wind up with really expensive birdcage liner – again, with no real return. If you go out somewhere and make an ass of yourself in a guerilla marketing campaign, you wind up with egg on your face and no new customers to help you wash it off – unless you plan it right.

So – what do you do? Build a strong, cohesive and coherent marketing PLAN. You don’t go hunting and just fire, indiscriminately, into the trees in hopes of bagging a squirrel. You walk around, see the environment, track the beast and plan your attack. Otherwise, you wind up popping off a lot of shells, making a giant ruckus and most likely go home hungry.

Don’t go ’round hungry. Get wise. Make a plan. Do some hunting. Ready. Aim. Fire.

*this is where we mention that we do marketing in asheville. we enjoy it, and we’re pretty damned good at it, if we do say so ourselves…