Wicked Reports
Wicked Reports is THE advertising attribution king.
Without getting too far into the weeds, advertising attribution is all about figuring out which click, ad or interaction along the customer journey actually made the sale happen.
Sounds… dry? Maybe.
Wicked Reports is very good at what they do. But being good at what you do and having a brand that communicates it are two entirely different things. That’s where we came in.
Their original branding was a mess. Inconsistent, sloppy and kind of all over the place. Different materials looked like they came from different companies, and there wasn’t a strong visual system tying everything together.
So I gave them one.
Over the years, we knocked out a massive amount of branded material for Wicked Reports: logos, trade show displays, sales materials, PowerPoint presentation templates, digital graphics, printed pieces, coffee mugs and just about anything else you can slap a logo on.
But the important part wasn’t making a mountain of stuff.
It was making all of that stuff look like it came from the same company.
A limited visual language, consistent colors, typography and graphic elements gave Wicked Reports a recognizable look they could carry across practically anything. Instead of reinventing the wheel every time they needed something new, they had a brand system they could actually use.
That makes everything they do wicked easy.
And when the branding gets out of the way and does its job, Wicked Reports gets to spend its time talking about the thing that actually matters: its product.
WICKED!
