Voodoo Rollerskate Shop Branding

A roller skate shop called Voodoo probably shouldn’t look particularly well behaved.

Voodoo Roller Skate Shop was a minority woman-owned business with a name that gave us plenty to work with. Rather than reaching for the usual roller-rink nostalgia, we pushed the identity somewhere a little stranger: lava lamps, saturated retro shapes, vintage weirdness, and enough attitude to make the shop feel like its own little world.

The goal wasn’t simply to make a cool logo. It was to create an identity that could carry an entire retail experience, from the storefront and signage to merchandise, packaging, social media, and everything else that needed Voodoo stamped on it.

That meant developing a visual language with enough personality to be recognizable even when the logo wasn’t present.

The finished identity felt retro without becoming a period piece, playful without becoming childish, and unconventional enough to suit an independent skate shop competing with much bigger retailers.

Because if you’re going to call the place Voodoo, beige probably isn’t an option.