Goldsmith Drywall Web Design & Search Engine Marketing

Goldsmith Drywall is a good example of what happens when you stop thinking about everything a website could do and concentrate on what the business actually needs it to do.

Mike Goldsmith was essentially a one-man operation. He didn’t need an elaborate brand system, a giant website, a library of stock photography, or a blog he’d have to feed for the rest of his natural life.

He needed the phone to ring.

So that’s what we built around.

Goldsmith Drywall got a simple, straightforward website with clear messaging, strong calls to action, focused copywriting, and search optimization aimed at the people actually looking for his services. Nothing was added simply because websites were supposedly meant to have it.

The approach worked. Goldsmith Drywall reached the first position on the first page of Google for a highly competitive target search term.

More importantly, the website did what Mike hired it to do.

His phone rang.

And he didn’t have to spend his time worrying about content calendars, marketing campaigns, or babysitting a complicated website.

Sometimes the most successful website is the one its owner barely has to think about.