Web Design, Logos & Branding Case Studies

The Work Is Only Half the Story.

A finished website or brand can tell you what we made. It doesn’t necessarily tell you why we made it that way, what problem we were trying to solve, or what changed for the business afterward.

These are a few Blue Dozen projects with the hood open: where they started, what needed fixing, what we did, and how it all worked out.

Asheville City Soccer Club Brand Design

Asheville City Soccer Club

Branding for a rapidly growing professional soccer team.

The result has been carried across many mediums – from beer cans to banners to jerseys and merch.

Go sales! Go marketing! Go Blue!

Pisgah Energy

A solar energy startup needed the works – branding, design, web, you name it.

We delivered a fresh look on the industry, with a retro feel to stand out in a crowded field.

The results? From startup to powerhouse…

Pisgah Energy Branding Design
Wicked Reports Branding & Design

Wicked Reports

Wicked Reports was looking to solidify and expand their brand.

The problem? They were a mess. I cleaned it up, focused and re-pointed the whole thing.

Results? You bet. Growth and ease of scaling. WICKED!!!

ULTRA CoffeeBar

Rebranding an Asheville coffee shop in the heart of the River Arts district had a few challenges.

Like a clean slate – but not really. The results? Effective, delicious and served with a side of classic style.

Logo, branding, menus, website, social, reputation – and more…

Ultra Coffeebar Branding & Collateral Design
Green Man Packaging Design

Green Man Brewing

A few fun projects for Green Man Brewing in Asheville.

Nothing quite like getting the attention of a large, multi-national brewing concern with a little design tomfoolery.

It didn’t last long – but it was quite a ride.

Goldsmith Drywall

A fun little project. Not the prettiest, but super-effective.

Using judicious and straightforward SEO and marketing, we took a relative unknown and placed them on the first page of Google for a competitive keyword “Asheville drywall.” Not only first page – but first position.

Leads on autopilot. Not too shabby.

Goldsmith Drywall Wordpress Design & SEO
Voodoo Rollerskate Shop Branding

Voodoo Roller Skate Shop

A fantastic startup in Asheville, Voodoo Roller Skate Shop needed the works…

Brand development and branding design and stickers and merch and all the good things.

Glad she came to us – and skated away with a fabulous new brand!

The Blue Dozen Design Machine Shop

All right – this one might be a little… um…

If you have ever found yourself giggling at a Mad Magazine – this is right up your alley.

It’s certainly not for the weak of imagination.

The Blue Dozen Design Machine Shop

Our Clients Are Amazing…

Humans Saying Nice Things Even Though They Didn’t Have To!

“James did a fantastic job on our new website! He took into consideration all the features we wanted for our new site and made it look beautiful and user friendly. He’s been super helpful with questions we’ve had come up since the site was created. Highly recommend Blue Dozen Design!”

Jennifer RaulandQuality Home Consultants, Asheville

His kind-hearted nature, eye for detail, and keen listening skills makes him the best at what he does and I would recommend working with James without question. Not only for the impeccable work he provides but simply to be around him! He’s got an amazing personality and truly cares for his clients.”

Kate St. HilaireCoach for Introverted Business Owners

“James is such an incredible creative talent. I’ve worked with James and Blue Dozen Design on various projects over the course of 20 years! He’s my go-to design and marketing guy – I’m exceptionally grateful for the brilliant connection!”

Sarah AustinThe Scratch Pantry

Hey, Look! More Kind Words!

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I'm James. I am a web designer. I can't juggle.