- In the average month, Americans searched 15.5 billion times. Yeah – billion.
- Google accounts for 10 billion of those searches. Yahoo chimes in with around 3, Bing/MSN 2 billion, and the rest – well, not many.
So – you can see that Google accounts for over 80% of all searches. It’s important, right? Now – the really interesting stuff happens when you start breaking the numbers within Google – and this is why you need to be on the first page:
- The first listing in any Google search gets 42%+ of all click-throughs. (That’s the number of clicks after a search.)
- The second listing falls to 12% of clicks. Third is around 9%, number 4 is 6%.
- The first page listings in Google account for 90% of all click-throughs. The whole second page is about 4 1/2%. The whole third page is about almost 2%. It gets smaller and smaller – and that’s NOT a good thing.
What does that mean for you? It means that if you’re not highly ranked, you can really lose a lot of potential traffic (customers, clients and money.) That’s where we come in…
We can’t guarantee first page placement – nobody can*. We do offer a few things, though. We will optimize your site so that when Google comes looking, they find something to grab on to. We help you develop a content plan – one that will help you build relevant content that the search engines just love, but also that your customers will actually want to read. We’ll fiddle under the hood and make sure it’s all where it should be, and that you’re using the optimum settings for optimum traction within Google and – just as importantly – traction with what your customers are looking for. If you have the wrong understanding of what people are searching for when they’re looking for your goods or services, you’re missing the whole mark. We do the legwork so that the end results work…
What this means is that your site will move up the rankings – and that is a good, good thing.
We help you understand what Search Engine Optimization means, what it does and what you can really expect. You need a plan, you need consistency and you need a site that actually works with Google – not that damages your chances. We can help with all three. Plus – we can make you look damned good. Did I mention we offer design services, too? BOOM. Cross-sell.
All of this comes with a caveat – not every business in the world would benefit from being #1 on Google. Not every business needs a website. Not every customer base actually uses a computer. If all of this just won’t work for you and actually give you a return on your investment, we’ll be honest about that – and we can help you develop other marketing ideas that WILL work for you. Just adding a little realism into a subject that is sold as if it’s a 100% necessity for everybody out there…