Brand Definition & Design Questionnaire

Please fill this out as completely as possible. Don't stress - this isn't a test, you won't be graded. The more complete your information, the smoother the whole process will be. This form auto-saves, and you can also scroll aaaaaall the way down and click "Save and Continue Later" if you get pressed for time and/or brain power.

Step 1 of 6 - Your Information

Your Information
Your Name
First Last
Email
Phone
Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

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Business Information
Business Name
Any Abbreviations?
Year You Started Business
Website
Facebook Page
Your Business is Based...
Your Business Serves Clients/Customers...
Define & Describe Your Local Market
Define & Describe Your Regional Market
Define & Describe Your Market

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Your Audience
Who is your ideal client / target audience?
What adjectives describe them? Where do they shop? What sort of clothes do they wear? Be as specific as you possibly can.
How Old is Your Audience?
What is your client / target audience’s most basic problem, that you have the solution for?
What is your client / target audience’s LARGEST problem? One your brand has the solution for?
What is the dream that you help your client / target audience reach?
What is the Current Public Perception of Your Brand?
If you don't know, look at your brand from the standpoint of your current customer base. If you're just starting out, think about it from your prospective, perfect customer.

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Your Brand
Describe ALL Divisions/Parts of Your Brand
Please Describe in ONE Sentence, Your Entire Brand
What Is Your Business' Ultimate Purpose
Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
What Differentiates Your Brand?
What is UNIQUE about your brand? What will put you above your competitors?
What Does Your Brand Promise?
When you think of your brand, when people think of your brand - what is the promise that your brand makes? Best service, best prices, best looking, etc. Is this a promise you're 100% committed to delivering?
What Makes Your Clients or Customers Love You?
The DO love you, right?
Who are your competitors?
This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
What 10 Adjectives Best Describe Your Brand?
These words will cultivate the emotion that people get when interacting with your brand. Cool, sexy, hard, soft, warm, etc.
Why do you want new branding?
What do you want your new branding to accomplish?
What parts of your current brand or collateral do you want to keep? What parts MUST you keep?
What are a few big goals you have for your business and your new branding? How do you think you will expand in the future?
Where will your new branding primarily be used? Print, web, merchandise?
If for web, for example, a horizontal logo works best.

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Logo & Identity
Do you have any color preferences, or existing brand colors that need to remain?
Do you have any colors you want to steer away from?
Do you have a preference on typography?
(ex: script, bold, light, hand drawn, custom lettering, etc.)
How do you prefer your logo be worded or written out?
ex: Spruce Rd. (Design Studio underneath) vs. TheSpruceRoad

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The Other Bits
What three brands do you love, and why?
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!
3 Movies You Love
(Don't laugh. This is important.)
3 Favorite Beverages
(Again, important)
Three Favorite Bands/Artists
Any additional details or creative considerations?

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Brand Definition & Design Questionnaire

Step 1 of 6 - Your Information

Your Information

Business Information

Your Audience

Your Brand

Logo & Identity

The Other Bits

Let’s Get All Social