Branding Design Questionnaire

Please fill this out as completely as possible. Don't stress - this isn't a test, you won't be graded. The more complete your information, the smoother the whole process will be. This form auto-saves, and you can also scroll aaaaaall the way down and click "Save and Continue Later" if you get pressed for time and/or brain power.
  • Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
  • Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
  • These words will cultivate the emotion that people get when interacting with your bran
  • IE Cool, sexy, hip, weird
  • What do you want your new branding to accomplish?
  • Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
  • If for web, for example, a horizontal logo works best.
  • ex: Spruce Rd. (Design Studio underneath) vs. TheSpruceRoad
  • This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.
  • Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!
  • (ex: script, bold, light, hand drawn, custom lettering, etc.)
  • (Don't laugh. This is important.)
  • (Again, important)
  • (ex: script, bold, light, hand drawn, custom lettering, etc.)
Blue Dozen Design, LLC - Asheville NC

Blue Dozen Design, LLC • 219 Amboy Rd #200b, Asheville, NC 28806
Local Phone 828.333.4639 • Click to Email
Open Monday – Friday 9am-5pm • Meetings by Appointment Only.

Portfolio of Marketing, Web and Design
Contact Blue Dozen Design, LLC Asheville NC