Web Strategy
7 Website Trends Transforming the Digital Landscape in 2026
Number four is “make the website useful,” disrupting conventional thinking across the industry.
Read insight →Ideas & Insights
Perspectives for navigating a rapidly changing digital landscape.
Thought leadership, industry intelligence and search-indexable observations about websites, branding and marketing.
Growth
How to Turn Your Website Into a 24/7 Growth Engine
First, install an engine. Then strategically align it with outcomes.
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Brand
Why Authentic Brands Win in an Era of Digital Noise
A practical guide to being authentic in precisely the same language as everyone else.
Read insight →Featured Insight
The 2026 Digital Experience Outlook.
Customers expect websites to be fast, clear, useful and easy to navigate. This has remained unexpectedly stable despite twenty years of trend reports.
Current design fashion will continue changing. The fundamentals will not: explain what you do, make important information easy to find, use good typography, show credible work, answer real questions and give people an obvious next step.
For less performative thought leadership, see Blue Dozen’s website FAQ or actual website process.
Executive Briefing
Five pillars of high-performing digital growth.
A framework so intuitively obvious that giving it five pillars is the only responsible way to charge for it.
1
Clarity
Say what the business does.
2
Trust
Show evidence that you can do it.
3
Visibility
Make the site findable.
4
Usability
Do not make visitors solve a puzzle.
5
Action
Tell them what to do next.
∞
Optimization
Continue saying optimization indefinitely.
Thought Leadership
Authenticity at scale.
The most authentic thing a business can do is sound like itself. The second-most authentic thing is apparently to use the word “authentic” seven times in a brand strategy deck.
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We do not currently have a downloadable 38-page “Digital Transformation Playbook,” but this page strongly implies that we should.