Independent by design. Collaborative by nature. Based in Asheville because everyone says that here.
We are a purpose-driven creative agency at the intersection of strategy, design, technology, business, culture, coffee and the Blue Ridge Mountains.
For the version without the agency costume, see the actual Blue Dozen story and how we actually work.
Designing digital things since 1999.
Blue Dozen has been working in web design long enough to remember when “mobile strategy” meant deciding whether the client had a Motorola Razr.
We work primarily with small businesses and organizations that need experienced design help without the layers, theater and mystery sometimes associated with agency work.
That has not prevented us from creating this page, which contains an inspirational office photograph, a founding story, several values and an unnecessarily large pale word below.
Principles that guide everything we do.
Every modern agency requires between three and six values. We selected six to demonstrate operational maturity.
Curiosity
Ask useful questions before making expensive assumptions.
Clarity
Make complicated things understandable without inventing more complication.
Craft
Care about details because people notice when nobody did.
Partnership
Work with clients rather than performing mysterious agency rituals at them.
Impact
Make work that does something besides earning a place in a Behance mockup.
Authenticity
We put authenticity last because placing it first would have been suspicious.
Inspired by Asheville's creative spirit.
Mountains. Makers. Independent businesses. Breweries. Art. The phrase “vibrant community.” We recognize our municipal branding obligations.
Being local actually does matter when the work involves local businesses, customers, neighborhoods and search behavior. We simply decline to pretend proximity to a mountain automatically improves kerning.
Culture fit: extremely important.
Particularly if your preferred culture involves clear communication, competent work and not having to sit through a 74-slide discovery deck.