We’re moving. After 5 years at 481 1/2 Haywood Road, we’re moving to State and Amboy. Right across from the park, right above a bar. It’s a new epoch for Blue Dozen – and Asheville really needs to take notice – because IT IS ON. We’re in our new digs, and we’re ready to kick ass…
“Yeah – I’ve got a logo. You can just grab it off our website.” That’s not something any designer wants to hear. You need a VECTOR version of your logo – especially if you plan on using it anywhere but the web. What does that really mean, and how can you get there? You didn’t think I’d raise a question and not give an (absolutely correct and overly folksy) answer. Come on, I’m not THAT guy…
9 reasons you belong in Asheville. We can think of about a million more – and most of them are better than the stuff in this video, but – it’s still pretty cool. We’re pretty proud of our town – and it looks like Buzzfeed dig it, too. Check it out:
We heart Asheville. We heart design. We heart you.
Is your site mobile responsive? Does it have a mobile-only version? How much does it matter? Is it time to panic?
Depends on your traffic. Depends on your site. Depends on a lot of things.
But the main thing here is: DON’T PANIC. (towel optional.)
Here’s the nuts & bolts: Google released a new algorithm on April 21, and it favors sites with a mobile responsive or mobile-specific architecture – but only on mobile searches. Searches from desktop machines (and laptops) won’t be affected. That’s sort of good news to the majority (~70%) of searches. But, if you’ve got a site that relies heavily on mobile/tablet users and traffic from mobile sources, you really need to pay attention to Google’s latest update and get your site in order.
See, with 30% of ALL internet traffic using solely mobile devices, you stand the chance of being ranked lower in (not eliminated from) searches from those devices. How much lower? Google doesn’t really say – but a couple of spots can make or break a search. If you were #8 and still on the first page of Google searches, and you drop to #11, you wind up on the second page – and your click-through rates will die off. Second page listings get about 5% of clicks – distributed amongst the whole of the second page. If you were already on the second page, we need to talk – but that’s a conversation for another day.
So – is it worth panicking over? Well, maybe…
Go to Google’s Mobile Friendly Test. If you run your site through and the tool says you’re mobile-friendly, you’re in the clear. Kick back and relax.
If the tool tells you that you’re not mobile friendly, it’s still not time to freak out. Check out your site stats – if you’re not getting a lot of mobile traffic, you might not need to be too concerned about the rankings hit. If your primary traffic isn’t using mobile devices, you can wait and deal with it later – although not catering to 30% of potential users probably isn’t a great idea. If, however, your stats show that you’re getting a high percentage of users coming in on mobile devices, NOW is the time for action…
Step 1: Give us a shout. We can help your site be mobile-friendly. If you’re still not sure of how Google’s latest shenanigans will affect you, reach out and we will help ease your fears (or help whip you into a proper panic.) We can take a look at your audience and your traffic. It might be less painful than you think. We’ll shoot straight with you – and if you need a hand, we’re happy to help.
Step 2: Relax. It’s really not the biggest deal in the world. Yes, you might see your rankings suffer a bit in mobile-only searches. But, if you’ve got a good, functional and well-optimized site that just happens to be afoul of Google’s newest birthing, you can recover. All things considered, the numbers of even worst-case scenario “penalty” just don’t add up to a massive freak out. It’s a percentage of a percentage of a percentage – it’s not like your site is going to disappear from the rankings. Small hit – possibly. Big hit – highly unlikely. But, still – it’s worth paying attention to. Get responsive, get happy, get back, JoJo, to where you once belonged.
Now, the “don’t panic” mantra comes with a warning: Any time Google rolls out a major change in how they rank sites, you really need to pay attention. It might not affect you in a major way at the time of the roll-out, but you can rest assured that these changes will at some point come back to bite you. If it’s a small problem, it can wait – but there’s a cumulative effect with minor problems. It can snowball, and you can wind up in trouble. If you’ve got red flags with Google, you don’t know when it’ll add up to a legitimate penalty. Staying “clean” with Google is never a bad thing. If you find a gap in your site, how it’s constructed and how it looks to Google, it’s best to stay in front of it. Fix it BEFORE it has a chance to make a massive impact on your rankings/SERPs. Playing catch-up after a penalty from Big G is not a winning proposition.
So – carry on, good people. It’s not the end. The world has survived massive shakeups at Google, and we’ll all be on the other side of this one soon enough. Until then, enjoy a little music with your coffee. We are…
I almost hate to admit how many of these I’ve supped in. At one point, I did most of my design work from coffee shops – and while fun, I was going broke from my bean-squeezins habit. While in the midst of my nomadic office life, I wrote a bit about it (on the now semi-defunct DesignAVL.) You can check out the posts by clicking here. Some of them are obsolete, some are still semi-interesting. They’re all about coffee. That’s good, right?
Now – bask in the convenience:
Charley Harper is freaking terrific. In his words, his design style is “minimal realism,” which equates to being very graphic. Since that’s what I do for a living, his goods really ring a bell for me.
Harper’s work has a way of boiling things down to their absolute base shapes and forms, which is the very essence of graphic design. Simplicity is such a difficult thing to design – and Harper had a real knack for the simple. Even in his more complex pieces, he never loses that sense of simplicity, immediacy and grace. He does a tremendous amount of animals (especially birds,) but some of his less popular works (landscapes and people,) are really beautiful.
Harper’s an interesting fellow, humble and super-soft spoken. Check out the video below to dig a little more. You can also check out a wonderful array of his works with a simple Google search. Dig it! I know I do.
*Photo of Harper in studio came from here.
As some of you know, it’s been a tumultuous summer here at Blue Dozen. We’ve had some family issues crop up in our (well, MY) life that have been painful, un-fun and downright distracting. We’ve kept a stiff upper lip in spite of all that’s gone on, and it’s looking like sunnier days are ahead. We’re all back in the office and we’re all ready to kick ass and take names in the manner which we’ve grown accustomed. Projects have still been rolling in and rolling out – and they’ll keep rolling. Since design and development and coffee-drinking is part of our DNA, there’s a great solace in the workaday world here. But, it’s been rough. The creative wells run dry faster when there’s an outside stressor. Then again, we can use the stress to create great things – and we feel like we have. Take THAT, issues!
Through all the garbage that’s been going on, one thing has kept ringing true – love the people around you. When things go haywire and life is cold and hard, you’re going to want to know that you have a group of folks who are in your corner, and you’re going to need to have peace and comfort in knowing that you’ve done your level best to love them, cherish them and show them how important they are in your life.
Friends, family and, yes, clients are all part of that. Spread love to those around you, and when the storms of life arrive, that love will be showered back onto you. We spread love – daily. We love what we do, we love who we do it for (that’s the client stuff,) but our family is, and will always be, priority one. We make no excuses for that – it’s been our modus operandi since we first opened our doors. Love of family – it’s the thing that really gets us through the rough patches.
So, what am I really saying here? I don’t know, really – just wanted to pop in and let you all know that while things have been rough, it’s love that has sustained us. We thank our family for that, and we thank YOU for that.
If you haven’t yet, take a moment and hug those that are important to you. Call someone just to say “I love you.” Be good to those around you and be good to yourself. This world is too big and too complicated to go it alone. We all need support, and we all need warmth and hugs and shoulders to cry on. Reach out to those that are close to you. They’ll be your shelter.
Thanks to our clients. Thanks to our families. Thanks to love.
Have a great week. I know we will.
I’ve always said that if you can’t design with Helvetica, you can’t design. Little did I know I was mispronouncing it all along.
Happy Wednesday, friends.
We’ve been developing sites at a furious pace, and we’ve recently launched a couple of sites using WordPress and WooThemes. The sites use the same back bone (Canvas by WooThemes,) but have totally different uses. This is an abject demonstration of the power and versatility of WordPress as a web development platform.
First, Choose Your Company. We’ve worked with Eli on a number of projects, but he never had a site for his development company. He contracted with us to develop an easy, quick site that he can use to display his Yahoo! stores development and custom coding ability. We developed his sweet new logo and then moved on to build a great, flexible site with a portfolio segment that makes it simple to display his great and diverse work. Check ’em out!
Next up is Stylish Minx. This is a simple blog-style website for a style blog (see what we did there?) MaryAnn has a great fashion sense and a real passion for sharing her budget-conscious tips and outfits. Simple, gorgeous and super-functional. Built using Canvas by WooThemes, this site is easy to use and super search engine friendly. Go by and get some tips to beautify your grungy self…